Sakura Brings Brooloo Lane Full Circle

AW 2025’s Brooloo Lane has arrived and now finishes with our third and final drop this week. Our all new exclusive print designed by Cecilia Mok has been a long time coming and I am more than excited to finally be releasing Sakura.

The digital print is heavily inspired by Ukiyo-e, a genre of Japanese art that uses finely crafted woodblock prints. It was most popular from the 17th to 19th centuries, with some of the floral works from that period catching my eye.

I floated the idea to Australian surface artist Cecilia Mok and to my delight, she was more than excited about it. We’ve collaborated on collections in the past, from the very popular Hummingbird and Wildflower prints, which have been featured on garments such as our best selling Cali Shirtdress. Her artistic style suited this new idea perfectly and for the next little while, we were excitedly exchanging emails back and forth.

We set out to find the perfect balance between elements of the print and negative space, allowing each garments unique silhouette to shine. And there were many iterations. We compared a handful of flowers, with each having their own look and appeal. As an extension of our Hummingbird print, Cecilia experimented with different birds and butterflies, as well as their size in contrast, to add a touch of playfulness to the finished design. Finally, we tried a handful of colour palettes, with a focus on finding wearable tones that would fit in with every wardrobe.    

By combining, intertwining and harmonising all these different elements, we arrived at Sakura. The name translates from Japanese to ‘Cherry Blossoms’, after the gorgeous blooms synonymous with the country.

Excited with the outcome, I added the file to my binder of designs for Brooloo Lane and headed to India at the beginning of October 2024. The first step was testing the digital block to find the perfect scale and ensure the colours translated to textiles. With specific silhouettes in mind, I landed on around eight hundred metres of an Indian cotton, cotton poplin and a stretch drill. 

This fabric was then sent to Pushkar, where tailors made samples for me to try on and approve for production. Fast-forward to just a couple of months ago and six new Sakura garments have arrived and are now lining the shelves at HQ.

Quietly before the release this week, I sent a final email to Cecilia: ‘They’re on their way’.

Cecilia was able to finally try on our labour of love, looked stunning in a print of her own design. The process, much like the cherry blossom, completing its full circle.

Explore Sakura here.